Build

Research – Local & International 
Registration & Compliance Required Certifications
Brand Development Research About Competitors / Market Behaviour / Target Audience etc.

Execute

Branding, Marketing & Communication strategy
Process follow-up
Freight Advisory

Transfer

 Process follow-up
Continuous Consultation

Execute

“Ideas don't make you rich. The correct execution of ideas does.” - Felix Dennis

BRAND DISCOVERY

  • COMPETITIVE ANALYSIS

    • Deep evaluation of direct and indirect competitors influencing audience perception and behaviour.
  • INTERNAL AND EXTERNAL INTERVIEWS

    • Professionally orchestrated discussions that result in highvalue insights and early advocacy for the ultimate brand answer.
  • SEO AND SEM AUDIT

    • Understand how audiences search for solutions online and how well the market responds to their search behaviour.
  • VISUAL EXPERIENCE AUDIT

    • Neutral assessment of the look, feel, and mood of the industry and its participants.
  • COMMUNICATIONS AUDIT

    • Study of the language, tone, and verbal style of the organization and industry.
  • INDUSTRY AUDIT

    • Understand the dynamics of the industry, including category economics, M&A activity, influencers, innovations, trends, and events.

BRAND STRATEGY

  • BRAND POSITIONING

    • Claim a unique, defendable place in the market.
  • BRAND ARCHITECTURE

    • Organize portfolio, making the sale and purchase of offerings intuitive.
  • BRAND NAMING

    • Create durable monikers designed to stand out within their technical and cultural contexts.

BRAND DESIGN

  • VISUAL SYSTEM

    • Curate imagery, typefaces, design elements, and other visual assets to create a unique visual and experiential brand.
  • LOGO

    • Produce primary visual marks that represent the brand, driving familiarity and trust over time.
  • CORPORATE IDENTITY

    • The use of visual system elements and logos to produce on-brand daily communications.
  • BRAND GUIDELINES

    • Compile the entire brand system into a comprehensive resource that ensures consistent brand communications.

BRAND ACTIVATION

  • EMPLOYEE TRAINING

    • Drive productivity and enthusiasm by bringing staff to the brand-table.
  • VIDEOS

    • Capture minds using today’s most-consumed medium, short- or long-form, animated or live action.
  • SEO AND SEM AUDIT

    • Understand how audiences search for solutions online and how well the market responds to their search behaviour.
  • PACKAGING

    • Stand out from adjacent offerings and boost engagement at the last stage of the purchase funnel.
  • MARKETING COLLATERAL

    • Speak with a unified voice through communications assets that work together to tell a complete brand story.
  • DATA DRIVEN CAMPAIGNS

    • Deep evaluation of direct and indirect competitors influencing audience perception and behaviour.

FAQ

FREQUENTLY ASKED QUESTIONS

I’m not sure where to get started?

  • We understand, and many people feel this way. In case you're simply truly beginning we suggest kicking off with a business growth plan and actions. You can start with your logo, feasibility study, brand audit, or your marketing campaign. Why don’t you schedule a meet up with one of our business development managers to make sense of the most ideal approach to begin building your brand?

How long does the engagement take?

  • We can agree on timelines that work, after understanding the scope.

What are the payment commitments?

  • Retainers have monthly commitments, as our dedicated teams are always monitoring the business circumstances, growth, constant consultation, etc. One-off engagements are billed in full prior to the start of each engagement.

What is my investment on time?

  • To effectively convey any commitment, we require time from the key partners of your business. You ought to hope to commit a better than average measure of time, at the outset, to work out a strong establishment. Generally, the intensity and requirement of time reduce and engagements progress. We recommend making sure there’s always a project sponsor and project manager in your business when tackling larger engagements

What’s the difference between Junior/Senior resources and Specialists?

  • Every hand-picked team member hired at Burgundy goes through an Internship program. The graduates from that program move on to junior members (1-2 years experience), Senior Members (3-4 years), Specialists & Consultants (5+ years).

What happens if I need changes that go beyond the initial scope?

  • Once an engagement has begun, we may continue with a re-scoping exercise to update requirements. Your project Manager will advise of any changes to timelines and costs associated.

Which countries do you currently operate in?

  • Burgundy currently delivers services across Sri Lanka and Malaysia with team members across 2 different countries.

Will I be locked into a contract?

  • All contracts have a minimum 3-month engagement period; the engagement pricing may vary depending on the length of the engagement.

Why would I hire an agency over an in-house team? Aren’t agencies more expensive?

  • By contracting an organization, you gain admittance to senior assets at a scale that you will be unable to employ individually. With a profundity of experience taking care of different issues far and wide, odds are a built-up office can acquire a great deal of additional incentive over enlisting and preparing ability that could conceivably remain in the business long term. This additionally enables organizations to approach an asset that they may not require on a long term.